Different types of marketing strategies leads to different results. Hence many small businesses are careful about what type of marketing strategy they should invest in. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time.
Why should you be on Social Media
1. The Trend
According to Statista , in 2019, the global social penetration rate reached 45%, with East Asia and North America both having the highest penetration rate at 70 percent, followed by Northern Europe at 67 percent. Chances are, your customers are either using social media or they are checking these sites every day. The power of social networking is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population. In 2023, an estimated 800 million of these users are expected to be from China alone and approximately a 450 million from India. If you are not already on social media, you could be missing out an important chance to connect with your customers and engage new leads.
2. More receptive to messages when on social media
It is an easy way to network around, keep in touch and stay connected with what’s going on in the world when users start getting active on social media platforms. You may have heard of customers, companies talking about matters or concerns regarding a brand/ an issue on Twitter. Or maybe you have come across some Q & As on Facebook pages. Most marketers see these social media channels as a way to get to know their customers or potential customer better in a more personal way. You should do that too.
3. Brand recognition
Another benefit of marketing through social media is that it helps you improve visibility. This is important for brand recognition. Business that survives, be it in good times or in stressed times, are those that can create brand recognition. Being engaged in social media marketing does help the business to stay on the curve and grow upwards. By being able to post contents that evoke interest and concern amongst your target audience, you are making your brand both familiar for current customers and potential customers.
4. Inbound traffic
Business can only carry on if there is human traffic. Your social media profiles provide yet another way to get more inbound traffic to your website. In order to get the most inbound traffic possible especially in stressed times, it’s important that you consistently publish content that is engaging and adds value for your target audience.
5. Reaching to specific audience
The good thing about social media marketing is you can reach out to specific audience groups. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site if you have the expertise.
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