Table of Content

 

• What is social media marketing?
• Benefits of social media marketing
• Cost Breakdown
• Social media marketing services

 

What is Social Media Marketing?

Social Media Marketing is a form of digital marketing that uses popular or growing social media networks to achieve marketing and branding goals.

Creating business accounts on such platforms helps extend your outreach to potential clients and audiences related to your business or content.

 

Social Media Marketing requires evolving strategy with measurable goals (Impressions per post, click-through rate, engagement rate) and includes the following consideration:

 

• Maintaining and optimizing your profiles
• Posting pictures, videos, stories, reels, and live videos that represent your brand to attract relevant audiences
• Responding to comments, shares, and likes, and monitoring your reputation 

• Following and engaging with followers, customers, and influencers to build a community around your brand.

Social Media Marketing also includes paid Social Media Advertising, where you pay to boost your account to increase the outreach for your business to appear more frequently targeting a higher volume of audience.

 

How does having a Social Media Account benefit my company or business?

 

For Social Media to have such widespread usage and versatility, they have one of the most effective free channels of marketing for your business today.
Here are some benefits of social media marketing:

 

• Humanizing your business: Social Media enables you to turn your business into an active participant in your market by showing your audience and interactive users what you are selling and your business in general.

This allows your audience to familiarize themselves and connect with you personally.

 

 

• Drive Traffic:  Apart from your usual way of driving traffic such as SEO(Search Engine Optimisation)by writing blogs and creating content via your website, you can make use of Social Media to drive traffic to your business by producing content frequently to gain followers that are interested in your line of business. You can also run ads to create a wider outreach to your audience who may be interested in your service.

 

 

 

• Generate Leads and Customers: You can generate leads with social media by running ads for potential services or promotions with a clear CTA(Call to action). You can promote through features like Instagram/Facebook shops, direct message, comments, and call-to-action buttons leading them to your Whatsapp contact and/or appointment booking capabilities. 

 

 

 

• Increase brand Awareness: As social media focuses on visual and engagement, 

 

 

 

• Build Relationships: Social Media platforms open up a line of 

 

communication with your followers/audience. You can now discuss, gather feedback, and connect individually with your followers through these networks as you start to build your community.

 

What other factors can I consider?

 

Engaging in a third-party agency to handle your social media account, posting, and strategizing can help you save on cost.

An Agency has experience in handling your social media account because they have several specialist and/or strategic plans ready to bring your company to the next level.

Table of Content

 

• What is social media marketing?
• Benefits of social media marketing
• Cost Breakdown
• Social media marketing services

 

What is Social Media Marketing?

Social Media Marketing is a form of digital marketing that uses popular or growing social media networks to achieve marketing and branding goals.

Creating business accounts on such platforms helps extend your outreach to potential clients and audiences related to your business or content.

 

Social Media Marketing requires evolving strategy with measurable goals (Impressions per post, click-through rate, engagement rate) and includes the following consideration:

 

• Maintaining and optimizing your profiles
• Posting pictures, videos, stories, reels, and live videos that represent your brand to attract relevant audiences
• Responding to comments, shares, and likes, and monitoring your reputation 

• Following and engaging with followers, customers, and influencers to build a community around your brand.

Social Media Marketing also includes paid Social Media Advertising, where you pay to boost your account to increase the outreach for your business to appear more frequently targeting a higher volume of audience.

 

How does having a Social Media Account benefit my company or business?

 

For Social Media to have such widespread usage and versatility, they have one of the most effective free channels of marketing for your business today.
Here are some benefits of social media marketing:

 

• Humanizing your business: Social Media enables you to turn your business into an active participant in your market by showing your audience and interactive users what you are selling and your business in general.

This allows your audience to familiarize themselves and connect with you personally.

 

 

• Drive Traffic:  Apart from your usual way of driving traffic such as SEO(Search Engine Optimisation)by writing blogs and creating content via your website, you can make use of Social Media to drive traffic to your business by producing content frequently to gain followers that are interested in your line of business. You can also run ads to create a wider outreach to your audience who may be interested in your service.

 

 

 

• Generate Leads and Customers: You can generate leads with social media by running ads for potential services or promotions with a clear CTA(Call to action). You can promote through features like Instagram/Facebook shops, direct message, comments, and call-to-action buttons leading them to your Whatsapp contact and/or appointment booking capabilities. 

 

 

 

• Increase brand Awareness: As social media focuses on visual and engagement, 

 

 

 

• Build Relationships: Social Media platforms open up a line of 

 

communication with your followers/audience. You can now discuss, gather feedback, and connect individually with your followers through these networks as you start to build your community.

 

What other factors can I consider?

 

Engaging in a third-party agency to handle your social media account, posting, and strategizing can help you save on cost.

An Agency has experience in handling your social media account because they have several specialist and/or strategic plans ready to bring your company to the next level.